Marriott Courtyard Brand Prototype EMEA


Development of Courtyard by Marriott brand prototype for the European market


Courtyard by Marriott



We were commissioned by Marriott Hotels to develop the European prototype for their Courtyard by Marriott brand, creating a new model that was an economically attractive alternative to other brands in a competitive marketplace.

We reviewed the marketplace and conducted a broad statistical and comparative analysis. This research informed the prototypical 170 no. guestroom standard for the brand which became a 194 no. guestroom solution for Aberdeen Airport. This prototype was built to test the market with the new brand so remained reasonably open conceptually.

The guestrooms are designed with a fresh, simple, contemporary aesthetic, filled with multifunctional furniture to give maximum flexibility and control to guests. The bathrooms feature glass corners with a “spa like atmosphere” to maximise the sense of light and space.

The front of house features a flexible all-day bistro restaurant and relaxed communal spaces perfect for informal business meetings or relaxing and catching up with the news and social media.

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