Marriott Courtyard Brand Prototype EMEA
Development of Courtyard by Marriott brand prototype for the European market
Courtyard by Marriott
We were commissioned by Marriott Hotels to develop the European prototype for their Courtyard by Marriott brand, creating a new model that was an economically attractive alternative to other brands in a competitive marketplace.
We reviewed the marketplace and conducted a broad statistical and comparative analysis. This research informed the prototypical 170 no. guestroom standard for the brand which became a 194 no. guestroom solution for Aberdeen Airport. This prototype was built to test the market with the new brand so remained reasonably open conceptually.
The guestrooms are designed with a fresh, simple, contemporary aesthetic, filled with multifunctional furniture to give maximum flexibility and control to guests. The bathrooms feature glass corners with a “spa like atmosphere” to maximise the sense of light and space.
The front of house features a flexible all-day bistro restaurant and relaxed communal spaces perfect for informal business meetings or relaxing and catching up with the news and social media.
Courtyard Inverness Airport
Modular construction hotel at Inverness Airport
Holiday Inn & Staybridge Heathrow
Harnessing brand synergy at Europe’s busiest airport
Residence Inn Quartermile
Ica completed the first Residence Inn by Marriott in the UK
Residence Inn Aberdeen
Two out of two UK Residence Inn’s for Ica