Tune Hotel Kings Cross

The Tune Hotel at Kings Cross, London opened in July 2012. It was the first Tune project for Ica, and was the 4th hotel of the Malaysian Tune brand, to open in Central London.

The Tune Hotels business model is based on the low-cost airline structure with low-cost rooms focused on offering high-quality basics with guests paying extra only for the facilities and services they use. Tune targets guests who want best value for money and attracts both leisure and business travellers. These strategies combine to give the brand opportunity to develop sites and buildings that would not normally be economically viable for other hotel operators.

The existing vacant buildings were a mix of an imposing nine-storey 1920s sandstone building addressing the vibrant Grays Inn Road, and an ornate six-storey 1920s London stock brick building with distinctive circular windows to the top storey, which is accessed off Swinton Street in the Kings Cross Conservation area.

This development involved a full refurbishment of the shell with a six-storey rear courtyard extension to provide 220 double and twin bedrooms, reception, guest lounge and retail unit onto the prime location of Grays Inn Road. The external façade was repaired and cleaned, bringing the buildings back to life and providing a valuable contribution to the character of the conservation area.